Managing Director of GCS was aware of the tremendous potential in new areas of consulting and shifting business models.
Even then, he was pre occupied with World Bank IT Consultancy. He was also aware of the investment of time, effort and finances that will be needed on his part to fortify GCS's promotion activities and build up a team of professionals well versed in just appearing consulting areas for example social media, mobile, analytics and cloud computing. Should he move as an individual IT adviser or promote GCS? Surinder Batra is affiliated with Institute of Management Technology. Sandeep Puri is affiliated with Institute of Management Technology, Ghaziabad.
PUBLICATION DATE: July 03, 2015 PRODUCT #: W15272-PDF-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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