From 1987 to 1990, while Thailand was one of the fastest growing economies in the world (the average growth rate of 12%), income disparities between rural and urban areas (particularly in Bangkok) was getting worse. Mechai Viravaidya, the founder of the most successful family planning programs in Thailand, spoke with an interesting idea to address this inequality. Named TBird, involved convincing business idea to each village to convey management skills in the village population. The case describes the implementation of the concept and raises a number of problems for students to solve. "Hide
by V. Kasturi Rangan Source: Harvard Business School 24 pages. Publication Date: Mar 05, 1991. Prod. # 591 099-PDF-ENG
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