The A case concerns the actions of Yu Feng, a young entrepreneur, and his LCD media company. Having achieved success in governmental service, Yu Feng discovers the possibility of LCD media during a trip to the States.
The case summarizes his success and describes the opposition with his archrival, Jiang Nanchun. Both men are attempting to outdo each other, at considerable price. The case ends with Yu Feng wondering what to do.
Target Media (A) case study solution
PUBLICATION DATE: January 17, 2008 PRODUCT #: UV1236-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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