Taco Bell Inc.–1983-94 Harvard Case Solution & Analysis

Details of the actions of John Martin, the newly appointed CEO, he leads Taco Bell through a decade of incremental and radical change. By the end of the event, the total sales of a Taco Bell, a Mexican-style fast-food chain restaurants and offices PepsiCo, up from $ 700 million in 1983 to $ 3.9 billion in 1994, and the company manages more than 10,000 in the eat- restaurants and a wide range of other trading floors around the world. "Hide
by Lynda M. Applegate, Leonard A. Schlesinger, David Delong Source: Harvard Business School 17 pages. Publication Date: 02 May 1998. Prod. #: 398129-PDF-ENG

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