Colour cases should be printed in colour, to optimize their effectiveness. In the fall of 2010, Sarah Endline, Founder and CEO of sweetriot, an all-natural chocolate business, was determining the very best way to grow her organic chocolate business, while keeping her chocolate physically and conceptually on the shelf. She preferred to grow the offerings and gains of her business, while keeping its social mission and distinctive flair. The scenario tracks the origins of sweetriot from the formative early career experience of Sarah, to the business's launching and beyond as prospective products are prepared by Sarah, creates generation routes, and seeks future backing. Sarah was not content to simply be a little Nyc candy company. Can she fulfill with that objective while also keeping the company true to its social origins?
sweetriot 2.0 case study solution
PUBLICATION DATE: June 28, 2011 PRODUCT #: 412007-PDF-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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