URBAN PLUS INFRABUILD: MAKING CHOICES FOR THE FUTURE Harvard Case Solution & Analysis

URBAN PLUS INFRABUILD: MAKING CHOICES FOR THE FUTURE Case Solution

QUESTION#01 DEFINES THE PROFILE OF URBAN PLUS INFRABUILD?

Rahul Setia established the Urban Plus in 2009.  Rahul Setia was a young professional who takes his MBA degree from the reputable business school in India. He completed his degree with a dream to build a large real estate business in the region of Gurgaon. The historical experience of his family in the proprietary real estate business provides him the strong background of knowledge which helps them in achieving its desired goals regarding the real states business. Moreover, The Company started its operations by focusing on two major sectors which include residential and commercial sectors as they observed that the company has high growth opportunities are available in these sectors which help them in growing its business activities all over the world. Initially, the company started its operation with the collaboration of four peoples who are working with Setia. However, at the end of the first year, the company had fifteen workers. The company provided its services in two major areas which include new booking and resale areas. Consistently, the company achieved high growth and profitability from these two regions which not only improves the performance of the company in the real estate industry, however, also enhances its position in the mind of customers.

Urban Plus have tremendous on-field experience and information of land segment and try to be your first purpose of an interface in the event that you need to purchase a property in India. Driven by a gathering of dynamic and visionary speculators, Urban Plus means to use its extensive information of the land area to help those hoping to purchase or Sell Property.

The primary objective of Urban Plus is to provide its customers valuable and high-quality services in professional manners which increase its market potential in the real estate industry as well as lead them to the top level of success. Moreover, the company merely emphasizes on offering high-quality services to the customers, as the result of being an innovation business in the customary real estate business. Furthermore, in order to communicate its ambitions and goals, the company established the vision statement that highlights the future goals of the company in a professional manner. The vision of the company is to become the top five developers in India, whose projects expand across the country. On the other hand, the company also committed that in five years the company would be in the position of top three brokerages in Gurgaon, NCR region.

Urban Plus provide one of a kind blend of area learning, and entrepreneurial style gives customers access to the land ability of the most noteworthy gauge. Moreover, the company also viewed as a creative speculation association went down with astounding arranging aptitudes. Urban Plus concentrates on a characterized set of customers, along these lines offering a premium administration to associations and people with whom we impart a common goal. Urban Plus is synonymous with a fantastic management offering and a premium brand, takes a long haul perspective to land and puts resources into key connections.

Question#02 What are the key strategic issue Urban Plus faced in the markets and how they encounter these issues?

In the real estate industry, the company has faced several major issues that affect the market position of the company in the highly competitive market. The major problem that the company faced is the lack of transparency or unorganized nature of industry which is affected by the uncertain condition of the economy......................

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