Supor: How to Resolve Channel Conflict Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: September 29, 2016
In 2007, the chairman of Supor Group led the business in a brand-new endeavor in the hygienic ware market. Supor Group was the very first noted business in the Chinese pots and pans industry, and Supor Sanitary Ware Co., Ltd. (Supor) was Supor Group's most essential market. Considering that its efficiency on Tmall was bad, the business outsourced this channel to Company X. However, this led to channel conflict in between online and offline channels. How could Supor Group deal with the conflict, enhance channel efficiency, and accomplish channel synergy?
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