Sula Vineyards Harvard Case Solution & Analysis

Sula Vineyards

 Adaptations to allow grapes growth in India:

The source for all the wines is the grape vine and reaching the highest level of quality in wine is only possible with fruit of highest quality. Maximizing the quality of fruit from any vineyard site is a lengthy process, as the results are revealed after several seasons of comparison.

The grapevine prefers the temperature climate in which it is involved with warm, dry summers and mild winters. According to the scientific analysis of extensive soil and climate date the hot, dry days and cold nights of Nashik in the fall and winter months were similar to the summer growing environment of California’s Sonoma Valley.

However, in order to grow the wines grape some adaptations are needed which will then allow the growth of grapes for fine wine in India. The peculiarities of the climate are provided with the major challenges. The dusty heat and dryness year round followed by the monsoon from June to September prevents the grape vines from undergoing the usual winter break.Moreover, Sula will need to prune the vines after the harvest and save new shoots, which will become the fruiting canes for the following year’s crop.

The latitude to grow the grapes to produce the best vines is around 35 degree to equator. However, the Nashik region is just 20 degrees north. Sula would need to grow the grapes in the winter months as the climate in these months is almost same as in California’s summer climate. Vines will need to be grown high and spread out to help dissipate heat and foster a leafier canopy.

More adaptations are required to make such as soil is needed to be graded into slopes so that the drainage is adequate during the monsoon season otherwise the roots of the vines will become water logged and damaged, which will reduce the production during the next season.

Varieties of Grapes Selected:

The team selected variety of grapes and expanded its product line to complement the Indian cuisines. Local table grapes and Chenin Blanc grapes are selected to make the method champenoise sparkling wine. Blush Zinfandel wine was also introduced, which is made by the grapes grown in the estate. Cabernet Sauvignon which is flashed out with a small amount of Shiraz is also made from the locally grown grapes. Merlot grapes are also grown to make Chilean Merlot, which is labeled Satoni.

These grapes are selected to complement the India’s fiery cuisines like tandoori dishes and biryani as well as the lighter dishes like dim sum and steamed seafood. Chenin Blanc goes well with salads and sweet and sour dishes and Sauvignon Blanc complements the southern based curries and dishes, which are flavored with coriander and spicier entrees.

Price of Wine Grapes and Table Grapes:

The prices of wine grapes and table grapes have the difference of almost 100%. The wine grapes are retailed at the price of $0.40 per kg and the table grape are retailed at $0.35 per kg. The difference between the two types is because of the quality of the grapes and different types of grapes, which are required to make the wine while any type of grapes can be used as table grapes which are mostly local grapes.

 Imported supplies of Grapes:

Chilean Merlot is imported from Chile, which are used to make Satoni. Chenin Blanc grapes are imported from Chechnya, which are used to make the sparkling wine with the local grapes. Cabernet Sauvignon grapes are imported from France city Bordeaux, which are used to make the red wine....................

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