Strategic Management of Intellectual Property: An Integrated Approach Harvard Case Solution & Analysis

As a consequence, businesses overlook opportunities to create and exploit the worth of intellectual property. Practical silos are one reason for the lack of integration. More important, nevertheless, is the lack of a framework that is common and language that would allow engineers, attorneys, and business executives to manage IP assets better. Such a framework is provided by this informative article. There is no one single best way to handle several managers and IP overestimate the attractiveness of using IP to apply market power.

Strategic Management of Intellectual Property An Integrated Approach case study solution

PUBLICATION DATE: August 01, 2013 PRODUCT #: CMR550-PDF-ENG

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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