Mike Ramsey, CEO of TiVo, have to decide in which direction to build a company. Faced with the onslaught of new competitors, the tremendous opportunities in the cable industry, as well as the opportunity to become a new "user interface" for TV entertainment, Ramsey has to balance the demands for profitability with the hope of driving a TiVo for mass deployment. "Hide
by David B. Yoffie, Pai-Ling Yin, Christina Darwall Source: Harvard Business School 24 pages. Publication Date: October 15, 2003. Prod. #: 704425-PDF-ENG
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