IMD-3-2352 © 2012
Black, Stewart
This case analyzes the history of Southwest Airlines and its 2010 acquisition of AirTran. Offered the distinctions in strategy and methods in between Southwest and AirTran, the acquisition provides the prospective chance for Southwest to alter its strategy. On the other hand, it can essentially keep its strategy and modification elements of AirTran that do not presently fit Southwest's standard strategy. Knowing goals: Examine nature of competitive strategy and check out conditions when it might be time to alter the strategy.
Southwest Airlines Strategy On Trial case study solution
Subjects: Strategy
Settings: United States ; Airlines ; USD 12 billion revenue ; 1971-2010
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