Sony Ericsson WTTour (A) Harvard Case Solution & Analysis

Larry Scott, the new Director General of the Women's Tennis Association, comes amid turmoil. Players and tournaments clash of opposing interests. As a result, members of the board of directors who represent them equally and feel conflicted about his role. They are not sure how to help their constituents at the same time fulfill their oversight responsibilities WTA in general. In order to make women's tennis more popular and profitable, Scott has to find a way to get the board to resolve their differences and work together for the good of the organization. "Hide
by Jay W. Lorsch, Caitlin Simpson Source: Harvard Business School 11 pages. Publication Date: July 15, 2008. Prod. #: 409018-PDF-ENG

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