Olympian Competition: Bidding for Olympic Television Rights Harvard Case Solution & Analysis

Competition is present, explicitly or implicitly, in many business negotiations. Rarely in the buyer-seller negotiations bargainers stuck with each other, as a rule, they have an alternative trading partner, someone they can turn to. Terms of the agreement, which they take form on the fact that there are alternatives. The ability to use competition between potential trading partners are the main source of market power. Competition in negotiations works the same as the competition in the official auction. Case describes trading on television rights. "Hide
by John McMillan Source: Stanford Graduate School of Business 17 pages. Publication Date: May 30, 2003. Prod. #: IB50-PDF-ENGOlympian Competition Case Solution

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