SmoothPay: Growing a Mobile Payment User Base Harvard Case Solution & Analysis

SmoothPay: Growing a Mobile Payment User Base Case Solution

SmoothPay, a 14-people start-up in Canada that used mobile payment and commitment services, delighted in preliminary accomplishments after its launch in 2014. In less than 2 years, through market collaborations and neighborhood involvement, SmoothPay grew to have over 100 merchants in its system, with over 5,000 users. The future was complete of threats and unpredictability: companies and customers in Canada were both sluggish in embracing mobile payments, and, as a little company, SmoothPay had actually not yet developed brand name awareness.

This is just an excerpt. This case is about  TECHNOLOGY & OPERATIONS

PUBLICATION DATE: November 07, 2016

 

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