On the evening of June 10, 2011, the initial European tour of Korean idol groups was planned in Paris. The success of the Paris concert showed that it held potential in the world market and elevated the standing of K pop. Exceeding the development of K pop was the unique production systemdeveloped by Soo-man Lee of SM Entertainment. When he established SM Entertainment in 1995, Lee introduced a systematic production system that integrated the functions of record distribution, bureau, and direction and empowered the business to make long term investments in gifted artists. The adoption of a sustainable increase model led SM to emerge as the leader in the Korean entertainment industry.
This case investigates in depth SM Entertainment's talent development process. In addition, it traces the successes and failures that SM experienced, primarily in China, Japan, and Korea and discusses Lee's vision of building a "virtual country." Lee considered that "the world's biggest star would come from the greatest marketplace," thus describing his focus on triumphing in the Chinese market and preparing Chinese talent. The case concludes by examining numerous strategies that SM Entertainment used to create a presence in the global music marketplace.
SM Entertainment case study solution
PUBLICATION DATE: January 05, 2015 PRODUCT #: IB108-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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