ICI Colours: Fighting for the Customer Harvard Case Solution & Analysis

Commercial Director Colors ICI ($ 400 million global business) at a threshold: it must initiative Charter customers? The charter was the intention of customers to agree on mutually acceptable package with key customers, and then track and report C & FC performance against these requirements. Program hinged on a promise to follow and for all eliminate the shortcomings of services at their source. Some concern has been expressed in the colors of the organization, on its ability to deliver. "Hide
by Terry H. Deutscher, Joyce Miller Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: October 25, 1994. Prod. #: W94001-PDF-ENG

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