Slots Tables and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel Harvard Case Solution & Analysis

MGM Grand Hotel in Las Vegas was the details of loyal customers games, but also information systems can be adapted to nongaming customers? As nongaming business sectors become more profitable as the MGM Grand in Las Vegas as a whole, understanding nongaming customers was critical to the continued growth of the resort. "Hide
by Denis Campbell, F. Asis Martinez-Jerez, Marc J. Epstein, Joshua Bellin Source: Harvard Business School 25 pages. Publication Date: March 30, 2006. Prod. #: 106029-PDF-ENG

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