Singapore Metals Limited Harvard Case Solution & Analysis

Singapore Metals Limited Case Solution

What is the economic value to the customer of the curled metal pads?

Market Capacity

  • Total demand = 290 - 390 m base of piles to be operated
  • One set of wrap metal pads 10000 f
  • One set of wrap metal pads = 4 originally installed, plus two added)
  • Market condition = 29,000 - 39,000 sets of wrap metal pads  e. 174,000 - 234,000 wrap metal pads
  • Economic value = $121.7m - $163.7m at $700 per pad

What should be the price charged for the curled metal pads

Seeing by the estimated cost data provided by the production manufacturer assuming that the planned cost would be 360% of the cost of the wrought iron workers as in any other product made by SML the prices would be as follows.

Estimates per Pad With Existing Equipment
SML Pad Size 30 cm 35 cm 44 cm 51 cm 58 cm 75 cm
V.C
Material 46.92 61.71 95.43 121.71 159.48 287.07
Labor 86.4 99.21 150.06 171.21 207.48 355.08
T.V.C 133.32 160.92 245.49 292.92 366.96 642.15
Fixed FOH
Dl - 360% 311.04 357.156 540.216 616.356 746.928 1278.288
TMC 444.36 518.076 785.706 909.276 1113.888 1920.438
CM - 50% 222.18 259.038 392.853 454.638 556.944 960.219
Selling Price 666.54 777.114 1178.559 1363.914 1670.832 2880.657

And based on the calculation it’s material cost is $46.92 for 30 cm SML Pad Size. Total V.C is 133.2. The total Manufacturing cost is 444.36 and by adding Contribution Margin of 50%, thus the selling price is 666.54. And same calculation for other sizes as well.

Estimates with purchase of $150,000 of Permanent Tooling
SML Pad Size 30 cm 35 cm 44 cm 51 cm 58 cm 75 cm
V.C
Material 46.92 61.71 95.43 121.71 159.48 287.07
Labor 34.92 45.75 65.55 80.85 91.71 168.27
T.V.C 81.84 107.46 160.98 202.56 251.19 455.34
Fixed FOH
Dl - 360% 125.712 164.7 235.98 291.06 330.156 605.772
TMC 207.552 272.16 396.96 493.62 581.346 1061.112
CM - 50% 103.776 136.08 198.48 246.81 290.673 530.556
Selling Price 311.328 408.24 595.44 740.43 872.019 1591.668

Tan had the option to buy extra permanent equipment, which would decrease the labor costs of the item which would have a major impact on the supply of F.C as well and would decrease the total cost of the product by half.

In this scenario of purchasing the 150000 of Permanent Tooling that means less labor will be used for manufacturing, as in 30 cm the variable cost will be same 46.92, but the labor cost will be reduced. That is why the total variable cost is 81.84. the total Manufacturing cost is also decreased as well by that and the overall selling price is 311 for the 30 cm pad size after the purchase.......................

Singapore Metals Limited Case Solution

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