Focus on how a firm can develop organizational competence that are difficult for others to emulate. Shows how a firm can create and maintain a competitive advantage in a dynamic industry in which the external forces that make for success seem to be relatively easy to observe. In connection with the industry note on the airline industry, it is useful to discuss alliances. Also provides a basis for discussion of the management culture and the question of how to integrate personnel from North America and Europe in the culture of successful Asian companies. Description of internal and external challenges facing Singapore Airlines (SIA) in the late 1990s. Country Environment Singapore overview, focusing on its history, culture and its political and economic environment. Development of SIA observed with reference to the history of Singapore and National Policy. Contains a detailed description of the strategy and its implementation SIA. Service, the Navy, the cost of personnel and property issues of detail on the process of selection and training of people, quality systems, fleet management, and cost control.
This case is only available in paper format (HBP do not have the rights to distribute digital content). As a result, a digital copy of an educator if not available through this Web site. "Hide
by Bruce McKern, David Lloyd Source: Stanford Graduate School of Business 49 pages. Publication Date: January 1, 1991. Prod. #: IB8-HCB-ENG
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