Vodafone M-PESA: “Unusual Innovation” - From a Corporate Social Responsibility Project to Business Model Innovation Case Solution
To take a look at how a development track originated by a significant global corporate gamer outside the standard corporate procedure can result in the development of brand-new services for brand-new industry. And how, as soon as effective, it can be incorporated right into the core company for duplication.
Vodafone, in collaboration with Safaricom, the top Kenyan mobile driver, releases a solution that permits signed up users to move loan from their cellphones to other cellphone users. Along with 11 million signed up users after simply 3 years (50% of Kenya's grown-up populace), Vodafone is now presenting M-PESA in Tanzania, Afghanistan, South Africa and also Fiji. The case checks out both the external and internal aspects that derived the success account.
published: 29 Sep 2014
This is just an excerpt. This case is about Economics
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