The Indian nutraceutical market was booming, as the economy that is growing and demanding occupation requirements were pushing youthful Indian consumers to look for products like health supplements, energy candies and energy drinks.
Stressful work conditions and lifestyle changes were resulting in an increased incidence of chronic disorders, and more and more consumers were taking nutraceuticals as a preventative measure. No company had launched an energy candy in the Indian marketplace and imported brands were of limited availability.
The case investigates the potential options for Ranbaxy - one of the biggest pharmaceutical companies in India -with brand growth chances for Revital through introducing energy candies that is Revital. Should Ranbaxy introduce an energy sweets in the Indian marketplace? Harsh Ajmera, Subhajit Bhattacharya and writers Sandeep Puri are affiliated with Institute of Management Technology.
Should Ranbaxy Launch an Energy Candy in India case study solution
PUBLICATION DATE: November 29, 2013 PRODUCT #: W13511-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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