SHORTENED TITLE UP TO 50 CHARACTERS Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

SHORTENED TITLE UP TO 50 CHARACTERS Case Solution

Bundles design

In this bundle design, we will make bundles by combining the attributes and price levels.(3+3+3+3)= 12 We can make 12 bundles by adding the perfect preferences of customers to the lowest preference of customer. Though it is important for customer to make chips that fully satisfy customers, but company have to focus on the cost of production and for that it is necessary to meet customer preference being in the limits of cost minimization.

Cojoint Analysis

Step 1 Conjoint study design

Step 2 Data Collection from respondents

Step 3 Evaluating options

Step 1 Conjoint study design

In this step we conducted the focus group study from ten respondents, we benefits or the utility which our new product will offer to the customers, further we used data to analyze the attributes.

Select the levels of the attribute

We selected the level which was similar to previous product, we included the attributes to -5. Then we analyzed the same number of the levels.

Product Bundles

To design the product bundles we followed the orthogonal combination of attributes level

Product Bundle Number	Quality	Taste	Flavor	Amount of Cheese	Price	Example Preference Score
1	Low	Pineapple	Spicy	2 oz	60.	0
2	Medium	Pineapple	Salty	6 oz	59.	43
3	High	Pineapple	cheesy	4 oz	59.	53
4	Medium	Pineapple	Salty	4 oz	58.	56
5	Low	Veggie	Spicy	4oz	59.	41
6	Medium	Veggie	cheesy	4oz	58.	63
7	medium	Veggie	Salty	6 oz	60.	38
8	Low	Veggie	Spicy	2 oz	59.	53
9	Medium	Pepperoni	Cheesy	6 oz	S7.99	68
10	High	Pepperoni	Spicy	2 oz	59.	46
11	Low	Pepperoni	cheesy	4 oz	59.	80
12	Medium	Pepperoni	Salty	4oz	$00,10.	58
13	High	Sausage	cheesy	4oz	59.	61

Apendix

Questionnaire

Age: Gender:

What is the first impression of Potato Chips in your mind?

If we launch the product, would you buy it?

In how much price do you want to buy the chips from small to large?

Do you like the 3 categories of flavors? Or would you suggest to add in more

Do you think the quality is good?

Do you want from us to add any specific ingredient in the Potato Chips?

Would you recommend to other to buy Potato chips?

Is there anything which you did not like in the Potato Chips?

Are you satisfied with taste of the Potato chips?

Why would you prefer Potato Chips over other snacks?

Do you like the taste and its levels in the Potato Chips?

Any suggestion regarding the product design? If yes please elaborate........................

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SHORTENED TITLE UP TO 50 CHARACTERS Harvard Case Solution & Analysis