Sher-Wood Hockey Sticks: Global Sourcing Harvard Case Solution & Analysis

In early 2011, the leaders of the Monk Canadian manufacturer of hockey sticks, Sher-Wood Hockey (Sher-Wood), have been thinking about how to move the rest of high-end composite hockey goalie stick and the production of its suppliers in China. Sher-Wood has lost market share in the retail prices continued to fall. Will outsource production of iconic Canadian-made hockey sticks in China help Sher-Wood, to stimulate demand far? Was there any other choice? "Hide
by Paul Beamish, Megan (Min) Zhang Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: February 13, 2012. Prod. #: W12669-PDF-ENG

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