Shangri-La Hotels Harvard Case Solution & Analysis

In November 2006, Simon bridle, the newly appointed chief operating officer of Shangri-La Hotels and Resorts, was thinking of a number of organizational issues, which creates problems in the strategy of rapid expansion of the Shangri-La. There were three main issues at hand: (1) the company is expanding its presence in high-wage economies in Europe and North America, (2) the company is expanding its presence in China - a country where the front-line staff are not used to exercising the authority to make decisions, and (3) new entrants to the Chinese market, the hotel staff were poaching Shangri-La and rising wages were historically low markets. As Executive Director, bridle needed to ensure signature Shangri-La standards "Asian hospitality" were preserved during the expansion. "Hide
by Denis Campbell, Brent Kazan Source: Harvard Business School 22 pages. Publication Date: March 17, 2008. Prod. #: 108006-PDF-ENG

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