Spinal Cord Injury (SCI) had the mission to become an expert on living with a spinal cord injuries in the province of Ontario, Toronto. The marketing manager of SCI felt need, after the first quarter results of 2014, to revise the business activities to align with its mission. SCI is a nonprofit organization and facilitating the patients with spinal cord injuries to achieve full community participation and self-reliance.
The marketing manager was considering to develop the ways that could help to monitor the organizational performance against its strategic goal. To remain up to date about alignment of business activities, she decided to introduce a monthly reporting system that would underlie on the indicators of the existing balanced scorecard.
This summary sheet of balanced scorecard indicators would allow the CEO to understand the current position of the SCI on the track to achieve the mission. The questions that she encounters that: what would be the most appropriate criteria for internal reporting? How the performance could be monitored for the goal to be successful in community leadership?
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