In 2007, the Women's Tennis Association (WTA) was faced with a saturated market for women's tennis and identified areas of growth in Asia. Later he tries to open a regional office in Beijing, but was not sure how to approach the local office staff. The dilemma revolved around the intricacies of determining the appropriate mix of local and foreign workers. The purpose of the staffing was to achieve rapid, effective and lasting presence successfully introduce women's tennis in the emerging market. COO realized that it was not an easy task to consider all possible factors to determine the best mix of staff. "Hide
on W. Glenn Rowe, Sharda Prashad Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: Aug 03, 2010. Prod. #: 910M27-PDF-ENG
Related Case Solutions & Analyses:
Caltron Ltd.
Splash Corporation (B): International Expansion
Samsung Electronics and LCD Technology (B)
Amway in China (B): Adapting to a Changing Environment
NonStop Yacht S.L.
Global Sources Ltd.: The Evolution of B2B
Lucent in India
Willies Cafe
China-Canada Lean Swine Project: Changing Local Habits
3M Chile: Health Care Products (B)
