Kingston Family Vineyards Harvard Case Solution & Analysis

Kingston Family Vineyards Case Solution

Kingston Family Vineyards - Trade and Learning video supplies an introduction of their history and method to wine making in Casablanca Valley, Chile. (TRT: 04:38).

Knowing Objective.

The case spotlight difficulties and prices characteristics at each tier of the supply chain for wines generated in brand-new and growing wine areas and imported into the United States. The case checks out the altering yard of wine development, ship and tourist in Chile in 2016 and shows the tradeoffs of tactical options as a farmer, manufacturer, importer, growing center for eco-tourism, and brand name online marketer.

A 3rd probability was to Invest in Chile's blossoming tourist market, and open a store hotel in Casablanca's wine nation. Courtney questioned how finest to protect the family's land for the next creation while adding to the higher Casablanca Valley neighborhood.

This case checks out these 3 tactical possibilities and their possible financial effect.

In 1998, Courtney Kingston convinced her family to broaden their cattle ranch in Chile from dairy and livestocks into wine. By March 2016, Kingston Family Vineyards had a solid global brand name for its small-production wines and effectively offered the staying top-tier grapes to other Chilean wine makers.

This is just an excerpt. This case is about Business

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