Santander (F): Rebranding the Business Case Solution
Abstract:
The last case in the Santander series handle Santander's rebranding in the UK. After obtaining 3 various banking companies, the group prepares to merge their look in the British market, following a comparable method throughout the world. The future strategies of the UK business assistance to examine the bank and approximate's long-lasting advancement.
Pedagogical Goals:
This case offers a special point of view to: 1) Talk about the advantages of and reasonings for a post merger rebranding project in an international context and how this impacts the specific business. 2) Determine repercussions of a rebranding, and set out how this procedure is timed and handled finest 3) Branding in banking market.
This is just an excerpt. This case is about Strategy
published: 29 Nov 2010
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