Santander (E): The Acquisition of Alliance & Leicester and Bradford & Bingley Case Solution
Abstract:
The case presents 2 domestic acquisitions of Santander in the UK, specifically Alliance & Leicester, and Bradford & Bingley. Numerous differentiating attributes of the targets and the acquisition procedure made these offers special in British banking. Along with Abbey, Santander now owned and run 3 various brand names in Fantastic Britain.
Pedagogical Goals:
The case offers a special point of view into: 1) Assessment of the acquisition of partly distressed and brand-new service systems in the situation of a competitive technique, 2) Study of the ramifications for the existing company and how they may impact the tactical objectives of the acquirer. 3) The concern of preserving various brand names after a merger in the banking market.
This is just an excerpt. This case is about Strategy
published: 29 Nov 2010
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