Sanford C. Bernstein Goes to Asia Harvard Case Solution & Analysis

The leading sell-side research firm, Sanford C. Bernstein, is globalizing in a rapid pace. The senior management hired Ghislain de Charentenay as a director of Asian research in Hong Kong after the three years of launching Bernstein’s Asian business. De Charentenay has a six years sales tenure and is the first director for Bernstein in Asia.
The firm faces various issues in expanding and meeting client demand for worldwide products in Asian business. The director has to find out the ways to support the research analysts in leveraging their franchises. The company also faced a decline in its research associate ranks in Hong Kong, thus it requires the director and senior executives to determine the key areas to focus for recruiting efforts.

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