Samsung Supply Chain and Changing Ecosystem Harvard Case Solution & Analysis

Samsung Supply Chain and Changing Ecosystem Case Solution

Introduction Of Samsung Supply Chain Management

The Samsung Group is considered as one of the leading companies that provide its customers a high-quality financial, electronic, and global manufacturing services all over the world. The company started its operation in 1938, during this period; the company started its operations in multiple areas, which include shipbuilding, chemicals, textile, and machinery. Moreover, the company spends more on its investment and efforts in the electronic industry, as they believed that the company has growth opportunities available in the electronic and semiconductor industry. Furthermore, in 1990, the company achieved maximum growth opportunities in the electronic industry and after Toyota; Samsung became the second leading electronics manufacturing companies in the world that earned a profit of $10bn in 2004.

The Samsung group of companies has enormous, difficult, international supply chain in most of the item for ingesting its productions, creates broad usage of supply chain management clarification and method novelties to upkeep, and recovers the processes. Moreover, by using the APS (planning and scheduling) systems, the company achieved great importance in the electronic industry and bought the company to enormous successes regarding operational excellence. Currently, the company comes under the global list of top 25 companies that have excellent supply chain operations for their products.

The success of Samsung is based on the key enablers of Six Sigma that help them in operating its operations in more efficient manner in the highly competitive marketplace. The Chairman of the company introduced the new management system in 1993. Moreover, the main objective of this system is to bring quality-oriented management in the operations of business and productions. Initially, the company uses the new management process for improving its quality of business operations and then further shifted its focus to bring quality in its entire business functions. Moreover, in order to surpass its competitors, the CEO of the company has introduced innovative management plan to bring in westernmost excellent practices allied to reimbursement, policy development, and aptitude management into Samsung's existing business model. Furthermore, the primary objective of this transformation is that it helps the company in improving its market position in the highly competitive marketplace as well as helps them in improving its R&D and design processes. In order to cope up with the financial pressures, the company has followed a mix and match strategy that helps them in achieving significant benefits in the organization. In order to achieve significant improvement in the electronic market, the management of the company has established the hybrid strategy, which would help it in maintaining its market position in the highly competitive market as well as lead the company to a steady business growth. However, initially, the company implemented this strategy for its Samsung electronics products and then gradually implemented this in the other groups of company’s products. when the financial crisis starts in the economy, then it gradually raises the prices of electronic products, which achieve good improvement in the electronic market for the company as compared to its Japanese competitor's companies, which include Sony, Panasonic, Toshiba, and Hitachi..........................

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