Samasource sought to use the work, not aid for economic development. The company has signed contracts for digital services to large companies in the United States and Europe, divided the work into smaller pieces (called microwork), and then sent their delivery centers in the developing regions of the world, to complete the web-based interface. Unlike traditional business process outsourcing companies, Samasource relied on marginalized populations of employees to perform work. The case examines how the company can increase its ability to help people around the world through the provision of digital works. This case includes a color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Francesca Gino, Bradley R. Staats Source: HBS Premier Case Collection 23 pages. Publication Date: December 5, 2011. Prod. #: 912011-PDF-ENG
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