Describes the details of a dramatic turn of corporate IBM in the early 1990's, led by CEO Louis V. Gerstner. Accounts of events from interviews with IBM. Covers the factors that led to a reduction of the company and the measures taken to recover. "Hide
by Robert D. Austin, Richard L. Nolan Source: Harvard Business School 19 pages. Publication Date: March 14, 2000. Prod. #: 600098-PDF-ENG