REVOLUTION FOODS: EXPANSION INTO THE CPG MARKET Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

REVOLUTION FOODS: EXPANSION INTO THE CPG MARKET Case Solution

Case Overview

Revolution Foods (RevFoods) is one of the leading fast growing companies in the world,which provides its customers with high-quality, healthy nutrition food which is free from unhealthy ingredients which affects the health of the customers. Due to its high-quality nutrition food, the company has also become the high profile social enterprise in the market. Kristin Richmond and Kirsten Tobey were the founder of Revolution Foods, as they both have similar knowledge and understanding about the food industry. In order to compete against the competitors, both of them decided that they will enter into the customer packed goods design where they would directly compete with Kraft Foods popular Lunch ables whose customers were dissatisfied due to the lack of poor nutritional foods. The both founders believed that the company is ready to invest in the consumer packaged goods market. Moreover, they also believed that this step would be beneficial for the company and provide maximum profit in the food industry. However, they also decided that if they want to bring revolution in the company then they should focus on the CPG product market which would help the company in achieving its steady business growth as well as to make Rev Foods as a healthy partner in the market which would provide its customers healthy Hygienic and meal product brands.

In 2013, Richmond and Tobey looked at Florida Sun and they felt proud of the Meal Kits. The company also launched approximately 400 stores which include, Fresh and Easy, Safeway and Whole Foods. Moreover, the Meal Kits arealso available in the 3000 stores in the United States and the company has also brought innovation in its product and changed the taste of its product as well as launched new flavors, which include popcorn chicken, peanut butter, Hummus with pita chips and jelly kit. After the great success in the Meal Kits, the company also launched a new product with the name of Dynamos, which offers a variety of healthy snack products to the customers. On the other hand, the company also acquired a company with the name of Lunch Bundles, which provides Meal family kits for at-home dinners.

In this case, it is also stated that the company wants to build upon itssuccess in the Lunch meal business which is provided to the schools. Families and the nearby grocery channels. The company also believed that by catering the schools meal business, the company would easilyachieve it targeted goals as well as successfully meet the market challenges more efficiently. Moreover, the company also expected that its needs financial capitals, human capital and strategic hire for its organization through which it can easily compete with its competitors as well as it would become RevFoods as one of the leading healthy, and natural crafted meal company in the world.

Problem Statement

In order to reinforce and integrate the new brand identify in the School Meal business, the company expanded its operations to the American CPG market, where they launched its new meal experiences and the brand identity through that they can easily compete with its competitors. The company started its operation in the CPG market where it experienced new challenges as well as new opportunities which helped it in achieving its steady business growth. Moreover, the company developed the entire CGP process by analyzing the customers’ need and experiences related to the packaging and display.

The company faced various challenges in the new market segment. The biggest challenge that the company faced is the culture. In order to overcome this issue, the company decided that it will conduct survey from the students, families, and grocery channels which would help the company in better analyzing the requirements of the customers. After conducting the survey from the customers, the company analyzed that the customers were disappointed with the current offering................

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