CBS and Online Video Harvard Case Solution & Analysis

At the end of March 2007, CBS faces important decisions about its strategy online video. Just announced a joint venture online distribution between NBC Universal and News Corporation (Fox) is the impetus for this decision. If CBS join forces with this new venture, to come to an agreement with YouTube, the leading video-sharing site on the Internet, or to support a non-exclusive strategy? "Hide
by Dennis Yao, Julia Rozovsky, Francisco Queiro Source: Harvard Business School 12 pages. Publication Date: November 20, 2008. Prod. #: 709447-PDF-ENG

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