Resuable Water Bottle Research Case Study Solution
Table-8: Emma Andrea Data Analysis
| Student Name | Emma Andrea |
| Gender | female |
| Age | 24 years |
Table-9: Data
| Design | Straw Lid | Volume (450-750 ml) | Colour | Price | Ratings |
| 1 | 0 | 0 | 0 | £20.00 | 4 |
| 0 | 0 | 0 | 1 | £10.00 | 5 |
| 0 | 0 | 0 | 2 | £17.99 | 7 |
| 1 | 0 | 0 | 3 | £29.00 | 5 |
| 1 | 0 | 1 | 1 | £11.99 | 3 |
| 0 | 1 | 1 | 1 | £32.00 | 5 |
| 1 | 1 | 0 | 2 | £22.99 | 4 |
| 0 | 0 | 2 | 3 | £34.00 | 5 |
| 1 | 1 | 1 | 1 | £18.00 | 2 |
| 1 | 1 | 0 | 1 | £23.00 | 5 |
Table-10: Emma Regression Analysis
| Coefficients | Standard Error | t Stat | P-value | Lower 95% | Upper 95% | Lower 95.0% | Upper 95.0% | |
| Intercept | 4.770349991 | 0.862246112 | 5.532469126 | 0.005216084 | 2.376370995 | 7.164328987 | 2.376370995 | 7.164328987 |
| Design | -1.834428353 | 0.544607838 | -3.368347325 | 0.028086682 | -3.346502119 | -0.322354588 | -3.346502119 | -0.322354588 |
| Straw Lid | -0.508657468 | 0.58091393 | -0.875615891 | 0.430670619 | -2.121533105 | 1.104218168 | -2.121533105 | 1.104218168 |
| Volume (450-750 ml) | -1.320100648 | 0.410142316 | -3.21864045 | 0.03232224 | -2.458838273 | -0.181363023 | -2.458838273 | -0.181363023 |
| Colour | 0.208493265 | 0.34375404 | 0.606518734 | 0.57690854 | -0.745920956 | 1.162907486 | -0.745920956 | 1.162907486 |
| Price | 0.063071674 | 0.044638965 | 1.412928656 | 0.230549613 | -0.060865964 | 0.187009311 | -0.060865964 | 0.187009311 |
Equation:
Purchasing Preference = c+ ß(D)+ß(S)+ß(V)+ß(C)+ß(P)+e
Purchasing Preference = 4.770349991 – 1.834428353 (D) -1.320100648(V) + e
Interpretation of results:
Findings discloses that design and volume have statistically significant influence on water bottle preferences, although price, straw lid and color shows insignificant relation with preference for purchasing water bottles. The coefficient of c is 4.770349991 which indicates the impact of other factors that are not the part of study as independent variable. The beta value for Volume and design is -1.320100648 and -1.834428353 which shows that if volume move by 1 unit, purchasing preferences will negatively modify by-1.320100648 and -1.834428353. Results further shows that price, straw lid and color is not influence the participant in purchasing preference of water bottles.
Adjusted R2 shows that the model is 85.6% fit or close to the reality to forecast the output variable through independent variable. In other words, 85.6% of the change in purchasing preference is explained by a change in independent variable. The prob. figure of F-Statistics is greater than 0.05 i.e. 0.000 indicates that independent variables collectively cannot influences the purchasing preferences, provides that model is better fits to the data.
In short, it is concluded that Emma And reapurchasing preference for water bottle depend on the volume and design of the water bottle. To Emma Andrea, design is 1.34 times more important than volume.
Conclusion
This research is conducted on different consumer segments because each consumer has different preferences on water bottles. Olive prefer less volume of water bottle which should easy to carry while hennery has to prefer more classic design as well as availability of straw in his bottle and Emma prefer trendy design than volume.
Implications
If I was a marketer of the water bottles I would move towards the olive segment where I emphasis more on different capacity of bottles to attract the consumer and get attracting benefits in terms of higher profit because they would pay more to get their desired water bottle.
Exhibits
Exhibit 1: Reusable Bottles in US
Exhibit 2: Additional Product’s Features
Exhibit 3: Reused Water Bottles
1. Chilly’s bottle
2. Dopper bottle
3. Jerry bottle
4. Daylesford Clima bottle
5. Brita Fill & Go Vital bottle
6. Hydro Flask bottle
7. Sigg Hot and Cold One bottle
8. Memobottle flat bottle
9. Sigg Iffley Road bottle
10. Amphipod Hydraform bottle
Exhibit-4 Product Metrics
| Water Bottle | Design | Straw Lid | Volume (450-750 ml) | Color | Price |
| Chilly’s bottle | Trendy | No | 500 ml | Black | £ 20.00 |
| Dopper bottle | Classic | No | 450 ml | Blue | £ 10.00 |
| Jerry bottle | Classic | No | 550 ml | Grey | £ 17.99 |
| Daylesford Clima bottle | Trendy | No | 500 ml | White | £ 29.00 |
| Brita Fill & Go Vital bottle | Trendy | No | 600 ml | Blue | £ 11.99 |
| Hydro Flask bottle | Classic | Yes | 600 ml | Blue | £ 32.00 |
| Sigg Hot and Cold One bottle | Trendy | Yes | 500 ml | Grey | £ 22.99 |
| Memobottle flat bottle | Classic | No | 750 ml | White | £ 34.00 |
| Sigg Iffley Road bottle | Trendy | Yes | 600 ml | Blue | £ 18.00 |
| Amphipod Hydraform | Trendy | Yes | 500 ml | Blue | £ 23.00 |
Exhibit 5:Survey Form
| Survey Form | ||||||
| Please indicate how interested you would be in purchasing each of the water bottles, where 1 = Definitely not interested and 7 = Definitely interested. | ||||||
| Water Bottle | Design | Straw Lid | Volume | Color | Price | How interested would you be in purchasing this water bottle? Enter a number between 1 and 7 where 1 = ”Definitely not interested” and 7 = ”Definitely interested” |
| Chilly’s bottle | Trendy | No | 500 ml | Black | £ 20.00 | |
| Dopper bottle | Classic | No | 450 ml | Blue | £ 10.00 | |
| Jerry bottle | Classic | No | 550 ml | Grey | £ 17.99 | |
| Daylesford Clima bottle | Trendy | No | 500 ml | White | £ 29.00 | |
| Brita Fill & Go Vital bottle | Trendy | No | 600 ml | Blue | £ 11.99 | |
| Hydro Flask bottle | Classic | No | 600 ml | Blue | £ 32.00 | |
| Sigg Hot and Cold One bottle | Trendy | No | 500 ml | Grey | £ 22.99 | |
| Memobottle flat bottle | Classic | No | 750 ml | White | £ 34.00 | |
| Sigg Iffley Road bottle | Trendy | No | 600 ml | Blue | £ 18.00 | |
| Amphipod Hydraform | Trendy | Yes | 500 ml | Blue | £ 23.00 | |
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