Researching and Monitoring Consumer Markets Harvard Case Solution & Analysis

Description of the main methods of research on consumer goods product development, that is, pre-testing and electronic monitoring market purchases. Provides students with information on the availability and usefulness of these services. "Hide
by Robert J. Dolan is 10 pages. Publication Date: March 12, 1992. Prod. #: 592088-PDF-ENG

Researching and Monitoring Consumer Markets Case Solution Other Similar Case Solutions like

Researching and Monitoring Consumer Markets

Share This