Repurposing American History: Steel Production Ends in Bethlehem, Pennsylvania (B) Harvard Case Solution & Analysis

In the month of October 2001, Bethlehem Steel filed for Chapter 11 bankruptcy safeguard. Curtis "Hank" Barnette had served as the chairman and CEO from the year 1992 to 2000 and was no longer at the helm of the large steel manufacturer in USA. Before stepping down, Barnette had taken several important steps toward leaving a legacy of community revitalization and historic preservation for the property of Bethlehem Steel in Bethlehem, Pennsylvania.

Barnette and other company direction, including Vice President of Public Affairs Steve Donches, had set into place legal mechanisms and relationships that would continue to guide the redevelopment of the almost 1,800-acre brownfield site However they would have the same direct effect on the redevelopment.

Repurposing American History Steel Production Ends in Bethlehem, Pennsylvania (B) case study solution

PUBLICATION DATE: December 27, 2011 PRODUCT #: UV5155-HCB-ENG

This is just an excerpt. This case is about COMMUNICATION

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