This case profiles the development of General Electric's African American Form (AAF), an employee affinity group, and its own efforts to raise the business's engagement in Africa. The AAF formed in 1991 to help improve GE's recruitment, retention and development of black employees.
By 1995, members of the AAF started asking Jack Welch whether the company was intending to develop business in Africa. It was reasoned the timing was not right for GE to make a significant investment in Africa, after Welch invited the group to conduct due diligence.
Yet, when Jeffrey Immelt began attending the AAF Symposia in 2001, the question about GE's engagement in Africa resurfaced. In 2004, Immelt pledged $20 million to fund, "The Africa Project" (later renamed, "Developing Health Worldwide")-a GE philanthropic effort sponsored by the GE Foundation as well as the AAF to enhance healthcare results in Africa.
Renewing GE The Africa Project (A) case study solution
PUBLICATION DATE: April 07, 2011 PRODUCT #: 411093-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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