IMD-2-0151 © 2009
Billington, Corey; Ionescu-Somers, Aileen; Braga, Tania
The case demonstrates the possible companies have to drive innovation in order to reach CO2 reduction targets that are challenging. Elopak’s efforts are documented by it under WWF International’s Climate Savers initiative. Climate Savers is a program to transform company and industry into pioneers on climate and energy solutions. Elopak dedicated to lessen its CO2 emissions by 15% within a tight time period of three years. This ambitious target pushed the business to adopt an innovative roll out tactic, including the active engagement of Elopak’s CEO in efforts to construct internal buyin, incorporation of a carbon strategy as part of the marketing mix and integration of climate targets into the standard management cycle and reporting systems.
Learning objectives: 1) Deliver robust arguments that ambitious CO2 reduction goals trigger innovation and are so good for company development and growth. 3) Showcase the active engagement of a CEO in initiatives designed to motivation and engage staff for the implementation of energy-efficiency projects.
Reaching A Point of No Return How Elopak Rolls Out CO2 Reduction Initiatives Case Study Solution
Subjects: Innovation; Climate change; Packaging; Carbon emissions; Corporate responsibility; Energy efficiency; Partnership; Change management; Employee motivation
Settings: Global; Packaging; €600 million turnover in 2008; 3,000 employees; 2007-2009
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