RelayHealth provides secure, online communications for physicians, patients and health plans. The company's services include online consultations, prescription renewal and appointment scheduling. RelayHealth business model derives revenue from subscriptions and license fees of doctors from the health plans. RelayHealth has recently successfully completed a pilot study and was able to sign a number of high-profile health plans and physician groups. The company is struggling with ways to stimulate economic growth and disk usage and acceptance of the product of its three market segments. Physicians, patients and health insurance "Hide
by Joseph B. Lassiter, Liz Kind Source: Harvard Business School 28 pages. Publication Date: July 20, 2004. Prod. #: 805021-PDF-ENG
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