Many companies view fiscal variables independently from societal and ecological variables. Might it be possible to hold one's organization equally accountable for social responsibility and financial performance? This subject-based case is appropriate for MBA and undergraduate classes or modules in ethics and innovation, sustainability, and corporate social responsibility.
For REI, an outdoor equipment and clothing manufacturing company, the challenge lies in how exactly to enlarge sustainability awareness through consensus building across the organization and with outside associates. The organization aims to embrace a corporate strategy on product stewardship and adapt its philanthropy strategy around sustainability targets as it designs a new strategic framework for the operations footprint.
PUBLICATION DATE: June 29, 2011 PRODUCT #: UV5324-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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