P&G had become reputed as marketing machine. It was the largest advertiser on the planet, with 2010 spending of $8.68 billion.
Beginning from the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments in digital media for its men's hygiene brand Old Spice, P&G was an experienced marketer with strong consumer research, a powerful innovation network, and the world's largest financial commitment to advertising.
Procter & Gamble Marketing Capabilities, Spanish Version Case Study Solution
PUBLICATION DATE: June 10, 2011 PRODUCT #: 314S04-PDF-SPA
This is just an excerpt. This case is about SALES & MARKETING
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