When Employees Don’t ‘Like’ Their Employers on Social Media Harvard Case Solution & Analysis

When Employees Don't 'Like' Their Employers on Social Media Case Solution

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

PUBLICATION DATE: January 01, 2017

Over 2 billion individuals around the world are individuals of social media, making it a rational platform for business looking for to bring in possible employees and engage customers with their brand names. In addition to sharing info on brand name activities through authorities social media pages or accounts, workers share brand-related details, make remarks backing the company's brand name, and show habits that are constant (or at chances) with the brand name worths and pledge. Some business motivate employees to end up being brand name ambassadors to customers and task prospects on social networks such as LinkedIn and talk about the business culture on Facebook and Twitter. When employees are not followers or advocates of the business's items, the authors kept in mind, this can send out an uncertain message to workers' contacts and deny the business of prospective advocates. The 2nd suggestion is to detail the limits of employees' social media existence: When employees feel partially accountable for the business's success, they are prepared to spend in tasks to improve the client experience and are prepared to show brand-building habits through their digital networks and on social media websites. The authors likewise recommend promoting worker interaction with the brand name to assist employees comprehend the brand name guarantee and have a psychological accessory to it.

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