George Hausman, co-founder and CEO of Pleasanton, California-based Refresh Organics (fictional), was arrogant of the business he had built over the previous 15 years. Along with a minority partner, Refresh had been started by Hausman as a distributor of organic produce sourced throughout California. The business was now a vendor for organic farms throughout the USA, if not explosively, and had grown steadily. Refresh's supply sales were on course to hit $40 million this year.
Refresh Organics also has a profitable juice company. As the business develop, Hausman speculate if and how he must enlarge his ad hoc board of relatives and buddies into a "real" board (vignette 1). Finally, Hausman has an opportunity to learn some best practices around how exactly to deliver bad news to the board (vignette 3).
Refresh Organics Board of Directors Three Vignettes Case Study Solution
PUBLICATION DATE: February 24, 2012 PRODUCT #: E432-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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