The Tata Nano: The People’s Car Harvard Case Solution & Analysis

Pupils identify promotion, price, location, section, targeting, and placement for marketing "the world's most affordable car." This instance is not ineffective for MBA, undergraduate, and executive students studying cannibalization risk, pricing, market segmentation, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata picked the correct marketing strategy? Does the Nano signify an evolution or a revolution in car marketing?

PUBLICATION DATE: April 28, 2009 PRODUCT #: UV2968-HCB-ENG

The Tata Nano The People's Car Case Study Solution

This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

The Tata Nano: The People’s Car Case Solution Other Similar Case Solutions like

The Tata Nano: The People’s Car

Share This