This case describes the Yildiz Holding’s acquisition of Godiva Chocolatier from its preceding owner, Campbell Soup and its different techniques ofprotecting of Godiva “made in Belgium” brand position.
Provenance Paradox, a difficulty faced by companies in emerging states trying to establish their brands in developed markets, had not become a difficulty for Yildiz Holding.
After patiently waiting five years and seeing the company not performing as desired, Murat Ulker, the chairman of Yildiz, determines to alter the management arrangement and support reconsidering brand placement, routes, and communications in the U.S. marketplace. How did preceding management's execution difficulties affect the Godiva brand? Why did Godiva succeed in international markets while it decreased in the U.S.? What were the consequences of the change in marketing strategy to Godiva's brand image?
Rebuilding A Passion Brand The Turnaround Of Ducati (C) Case Study Solution
PUBLICATION DATE: January 09, 2015 PRODUCT #: 515059-HCC-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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