Disintermediation in Two-Sided Marketplaces Case Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: June 15, 2016
Two-sided marketplaces typically run the risk of disintermediation: Consumers might count on the market to discover one another, however then carry out associated future deals-- and even the existing deal-- in the absence of the platform's participation and without spending any charges the platform might cost. This technical note examines which marketplaces are very most susceptible to disintermediation, and provides a set of techniques marketplaces can execute so as to minimize their weakness.
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