The (B) case provides post mortem evaluation from Quincy's cofounders on what they could have done otherwise and why their startup neglected.
Explanations for failure focus on the ambitious value proposition and resulting operational challenges in Quincy; cofounder conflict; poor strategies to hiring and motivating workers; a dysfunctional relationship with lead investors; and loopholes in Quincy's go-to-market strategy.
Quincy Apparel (B) Case Study Solution
PUBLICATION DATE: February 11, 2015 PRODUCT #: 815095-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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