Quanta Research Institute: Rainforest or Hothouse Harvard Case Solution & Analysis

Barry Lam, CEO and founder of Quanta Computer (the largest manufacturer of laptops worldwide), recognized for many years that he had to turn the company to reduce its dependence on the production of goods to the equipment for other brands and move the company in the field of higher value-added products and services. But how could he transform the organization, which is rooted in the low production costs and supply chain management into one that creates innovative new products and commands premium prices? The current organization has been built to work in very limited innovation space, and the internal resistance to change often seemed insurmountable. Meanwhile, the company must continue to deliver predictable revenue. Lama started Quanta Research Institute (QRI), targeted efforts to promote industrial research as a tool for organizational change and create differentiation in the commercial world. The case is considered as a source of ideas and QRI discusses how Quanta will use China as a test market for new products and services.
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by Willy Shih, Jyun-Cheng Wang, Howard J. Source: Harvard Business School 20 pages. Publication Date: September 15, 2010. Prod. #: 611024-PDF-ENG

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